Consumer-Oriented Sales Promotions Are Part of a Promotional ______ Strategy

question 30

Multiple Choice

Consumer-oriented sales promotions are part of a promotional ______ strategy.

• A)EDLP
• B)pull
• C)trade
• D)premium
• E)push

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Definitions:

High Quality

Refers to products or services that meet or exceed customer expectations in terms of durability, reliability, and performance.

Expensive Engagement Ring

A high-cost ring traditionally given during a proposal, symbolizing intent to marry.

Scrimping

The act of saving money by spending less, often by cutting back on non-essential expenses.

Signaling

The action of sending a signal (often indirectly) to convey information or intentions in economics, particularly in markets where information is asymmetric.