Which of the Following Statements Explains Why Marketers Have Recently

question 60

Multiple Choice

Which of the following statements explains why marketers have recently increased their use of sampling?

• A)Major companies have entered the sampling business and created more competition,which has helped to keep sampling costs down.
• B)New technologies and creative marketing are driving new sampling methods that allow marketers to target their samples more effectively.
• C)The simplification of sales promotion programs by companies such as Procter & Gamble is prompting these marketers to move away from coupons and price promotions in favor of samples.
• D)Marketers believe sampling meets the complementary goals of introducing consumers to their products and getting retailers to support their programs.
• E)All of the above statements explain why marketers have recently increased their use of sampling.

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Definitions:

Aotearoa

The Māori name for New Zealand, often used to reflect the country's cultural heritage and identity.

Mythological Ancestry

The lineage or descendants of characters from myths, often involving gods, heroes, or mythical creatures, used to explain natural phenomena or cultural practices.

Clan

A social group characterized by shared ancestry, often forming a part of larger tribal or community structures.

Lineage

The direct descent from an ancestor; ancestry or pedigree.