The Weather Channel Provides Dollars in Return for Its Name

question 7

Multiple Choice

The Weather Channel provides dollars in return for its name association with www.iwon.com, an Internet portal. The Weather Channel also contributes weather information to the site. What method for advertising on the Internet does the Weather Channel use?

• A) interstitial
• B) a regular sponsorship
• C) push technology
• D) pop-unders
• E) content sponsorship

---

Definitions:

Single People

Individuals who are not currently in a marital or partnered relationship and may refer to those who have never been married, are divorced, or widowed.

Adopt Children

The legal process of taking a child into one's family, creating a parent-child relationship where it did not previously exist.

Agency Adoptions

Adoptions arranged and facilitated by a licensed organization rather than by private agreement between the adoptive parents and the child’s biological parents.

Kept Confidential

Information or data that is protected from being disclosed to unauthorized individuals or parties.