To Get Retail Florists to Use Its Web Site for Ordering

question 72

Multiple Choice

To get retail florists to use its Web site for ordering shop supplies,an Internet seller enters every retailer who places an order during a specified period of time in a sweepstakes.The winner of the sweepstakes receives a $1,000 check and gets his or her picture in the next issue of the trade's leading journal.The sweepstakes is promoted in several trade journals aimed at those in the floral business.This is an example of how the Internet can be used in combination with _____ in an integrated marketing communications program.

• A)publicity and sales promotion
• B)personal selling,publicity,sales promotion,and advertising
• C)trade promotion and advertising
• D)sales promotion,advertising,and public relations
• E)advertising,consumer promotion,and personal selling

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Definitions:

Empirical Studies

Research based on observed and measured phenomena and derives knowledge from actual experience rather than from theory or belief.

Self-awareness

The awareness of one's own personality, emotions, motivations, and wishes.

Norms

Attitudinal and behavioural uniformities that define group membership and differentiate between groups.

Internalised

The process of incorporating beliefs, attitudes, or standards into one's own value system or behavior.