The Percentage of Homes in a Given Area That Are

question 66

Multiple Choice

The percentage of homes in a given area that are watching television during a specific time period is referred to as:

• A)households using television (HUT)
• B)ratings point
• C)program rating
• D)share of audience
• E)total audience

---

Definitions:

Benchmarking Partners

Organizations a company compares itself to for the purpose of measuring and improving performance, quality, or processes.

Internal

Pertaining to or happening within an organization or entity, as opposed to external factors or influences.

Competitive

The characteristic of being able to outperform competitors or rivals in a market.

HR Practices

A set of policies and procedures implemented by an organization's human resources department to manage employees and ensure effective workforce management.