Cheerwine Is a Cherry-Flavored Cola

question 40

Multiple Choice

Cheerwine is a cherry-flavored cola.A visit to its Web site shows consumers where the regional cola can be purchased,offers visitors a store where they can purchase clothes and other items bearing the Cheerwine brand,a selection of recipes using Cheerwine,and links to the Cheerwine NASCAR site.From this information,which of the following communications objective does this site have?

• A)to generate interest in Cheerwine
• B)to create disintermediation
• C)to serve as a point-of-purchase display
• D)to replace traditional advertising
• E)to disseminate information to nonusers

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Definitions:

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