Marketers Have Found It Most Difficult to _____ on the Internet

question 47

Multiple Choice

Marketers have found it most difficult to _____ on the Internet because of a need to develop creative strategies adapted to the medium.

• A)disseminate information
• B)provide current price lists
• C)create viable links to suppliers and other sites of interest to users
• D)overcome buying center barriers
• E)create an image

---

Definitions:

Self-Handicapping Tendencies

Behaviors or attitudes people adopt to create excuses for themselves, so they can avoid self-blame in case of failure.

Symbolic Interactionism

The perspective that people use their understanding of how others view them as the primary basis for knowing and evaluating themselves.

Social Schema Perspective

A framework for understanding how individuals categorize and interpret social information based on cognitive structures.

Social Role Theory

The theory that gender differences in behavior, personality, and self-definition arise because of a long history of role distribution between the sexes and error-prone assumptions that those roles are essential to men and women’s nature.