Which of the Following Statements Describes the Relationship Between the Internet

question 91

Multiple Choice

Which of the following statements describes the relationship between the Internet and personal selling in an integrated marketing communications program?

• A)The Internet is not a good source of leads for a company's sales force.
• B)Customer service can only be provided by an actual person.
• C)One-to-one relationships can only be established by the salesperson and not on a computer.
• D)In a well-designed IMC program,the use of the Internet and personal selling should be complementary.
• E)A company's Web site cannot be expected to stimulate trial purchase;only salespeople can do this.

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Definitions:

Organ of Hearing

The ear, which is responsible for detecting sound waves and converting them into electrical signals that can be interpreted by the brain as sound.

Organ of Corti

A structure located on the basilar membrane inside the cochlea of the inner ear, containing hair cells that convert sound vibrations into neural signals.

Endolymph

The potassium-rich fluid contained within the membranous labyrinth of the inner ear, important for hearing and balance.

Temporal Bone

A bone of the skull located at the sides and base of the skull, housing the structures of the middle and inner ear.