Some Marketers Believe the Internet Will Eventually Replace Traditional Forms

question 39

Multiple Choice

Some marketers believe the Internet will eventually replace traditional forms of advertising.Others disagree.Which of the following weaknesses of the Internet would support those who disagree?

• A)lack of reliability of the research numbers generated
• B)its inability to provide in-depth information
• C)its inability to offer sight and sound
• D)its lack of sales potential
• E)all of the above

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Definitions:

Organizational Sources

The origins from which organizations draw their power, authority, resources, and information, crucial for their operation and success.

Expert Power

A form of power derived from possessing knowledge, skills, or expertise that others value, which can influence or control their behavior.

Referent Power

Influence based on identification with, admiration of, or respect for the power-holder.

Sources of Personal Power

The origins from which individuals derive their ability to influence others, such as expertise, charisma, or formal position.