_____ Is the Use of Specific Information About Individual Customers

question 17

Multiple Choice

_____ is the use of specific information about individual customers and/or prospects to implement more effective and efficient marketing communications.

• A)Information mining
• B)The preapproach
• C)Data warehousing
• D)A marketing information system (MIS)
• E)Database marketing

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Definitions:

Union Contract

A legally binding agreement between a union representing employees and their employer, outlining wages, working conditions, and other employment terms.

Grievance

Formal complaint filed by an employee or a union that management is violating some provision of a union contract.

Mediation

Dispute resolution process that uses a third party, called a mediator, to make recommendations for settling labor–management differences.

Strike

Temporary work stoppage by employees until a dispute is settled or a contract signed.