When the University of Miami Has Volunteers Call Its Alumni

question 91

Multiple Choice

When the University of Miami has volunteers call its alumni and ask them to make contributions to pay for the remodeling of the administration building,it is an example of the combining of direct marketing with:

• A)a trade promotion.
• B)public relations.
• C)advertising.
• D)personal selling.
• E)consumer promotion.

---

Definitions:

Appropriate

Suitable or proper in the context of the circumstances or requirements.

More Power

The possession of greater authority, influence, or strength compared to another individual, group, or entity.

Abuse Power

The misuse of one's position of authority or control to harm, exploit, or unfairly disadvantage others.

Role of Incentives

The role of incentives in negotiations involves using motivational factors to encourage or influence the behavior or decisions of the other party.