A Whiskey Distillery Wants to Advertise in an In-Flight Commercial

question 83

Multiple Choice

A whiskey distillery wants to advertise in an in-flight commercial.What are the advantages associated with using this form of in-flight advertising?

• A)lack of clutter
• B)low wearout
• C)high attention from target audience
• D)a captive audience
• E)all of the above

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Definitions:

Activating Associations

The process by which related ideas, memories, or perceptions are brought to mind.

Priming

A psychological phenomenon where exposure to one stimulus influences a response to a subsequent stimulus, without conscious guidance or intention.

Initiating

The act of beginning or starting something, such as a plan, process, or action.

Priming

A process in psychology by which exposure to a stimulus influences response to a later stimulus.