The Strategy Behind Place-Based Media Is To

question 42

Multiple Choice

The strategy behind place-based media is to:

• A)bring the advertising media to the consumer
• B)use the place element of the marketing mix to impact advertising
• C)use mobile billboards
• D)create a media vehicle that leads in its ability to attract and retain consumer attention
• E)provide places that are free of clutter from contemplation of ads

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Definitions:

Operating Lease

A contractual arrangement giving the lessee temporary use of the property, with continued ownership of the property by the lessor.

Capital Lease

A capital lease is a lease agreement that transfers substantially all the risks and benefits of ownership from the lessor to the lessee.

Bargain Purchase Option

A provision in a lease agreement that allows the lessee to purchase the leased asset at a price significantly below its fair market value.

Economic Life

The estimated period over which an asset is expected to be useful in generating revenue or its intended purpose.