Ads in Magazines That Utilize Pop-Ups,heavy Inserts,talking Ads or Other

question 58

Multiple Choice

Ads in magazines that utilize pop-ups,heavy inserts,talking ads or other techniques to attract readers' attention are sometimes referred to as:

• A)multisensory ads
• B)enhanced advertising pages
• C)printaculars
• D)fine-tuned sensory interceptors (FSIs)
• E)distractors

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Definitions:

Variable-Ratio

A reinforcement schedule where a response is reinforced after an unpredictable number of responses, making it highly effective in maintaining behavior.

Fixed-Ratio

A schedule of reinforcement where a response is reinforced only after a specified number of responses, often used in behavior modification.

Stimulus Generalization

The psychological phenomenon whereby a response to a specific stimulus becomes associated with other stimuli, leading to a similar response.

Variable-Interval

A schedule of reinforcement where a response is rewarded after an unpredictable amount of time has passed.