Television Can Offer Advertisers Selective Coverage of Target Audiences Through

question 95

Multiple Choice

Television can offer advertisers selective coverage of target audiences through:

• A)program content which appeals to specific types of audiences
• B)broadcast time periods that reach specific types of audiences
• C)cable networks which reach groups with specific interests
• D)the use of local or spot commercials in specific market areas
• E)through all of the above techniques

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Definitions:

Money Markets

Refers to the financial markets dealing with short-term borrowing, lending, buying, and selling with original maturities of one year or less.

Foreign Currency

Money or a form of currency that is used in a country other than one's own, typically involved in foreign exchange markets for trading or investment purposes.

Over-The-Counter Market

A decentralized market where securities are traded directly between two parties without a central exchange or broker.

NASDAQ System

A global electronic marketplace for buying and selling securities, as well as the benchmark index for U.S. technology stocks.