The Sole Source of Network Television and Local Audience Information

question 49

Multiple Choice

The sole source of network television and local audience information is:

• A)Arbitron Co.
• B)A.C.Nielsen Co.
• C)RADAR
• D)Smart-TV
• E)Burke Research

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Definitions:

Double-Blind Procedures

An experimental procedure wherein both the subjects of the experiment and the researchers do not know which subjects are receiving the active treatment versus a placebo, to prevent bias.

Demand Characteristics

Features of an experiment that inadvertently lead participants to guess its purpose, potentially affecting their behavior.

Peer Review

The process of judging the scientific merit of research through review by other scientists with the expertise to evaluate the research.

Correspondence Analysis

Correspondence analysis is a statistical technique used to analyze and display the relationships among categorical variables in a visual way, often through charts or graphs.