The Nielsen Station Index (NSI) Refers Refers to Local

question 136

Multiple Choice

The Nielsen Station Index (NSI) refers refers to local television markets as:

• A)areas of dominant influence
• B)metropolitan rating areas (MRAs)
• C)designated market areas (DMAs)
• D)local markets
• E)geodemographic areas

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Definitions:

Negative Reinforcement

involves the removal of an unfavorable event or outcome after the display of a behavior, which in turn increases the likelihood of that behavior in the future.

Positive Reinforcement

The addition of a stimulus to increase the probability that a behavior will be repeated.

Negative Reinforcement

A behavioral technique that involves the removal of an unpleasant stimulus to increase the likelihood of a behavior being repeated.

Positive Reinforcement

The addition of a stimulus following a desired behavior that increases the likelihood of the behavior being repeated.