Which Media Scheduling Strategy Would Be Most Likely to Be

question 61

Multiple Choice

Which media scheduling strategy would be most likely to be used by a marketer of dishwashing detergent?

• A)ratings
• B)share
• C)flighting
• D)pulsing
• E)continuous

---

Definitions:

Distribution

In statistics, the way in which data points are spread or distributed across a range of values.

Inventory Manager

A professional responsible for overseeing and managing a company's inventory, including ordering, storing, and distributing products.

Stock Boys

Individuals typically employed in retail establishments to stock merchandise and organize inventory.

Monthly Payroll

The total amount of wages paid by a business to its employees in one month.