In Order to Compare the Relative Costs Between Two Print

question 46

Multiple Choice

In order to compare the relative costs between two print media,an advertiser needs to use:

• A)reach
• B)frequency
• C)GRPs
• D)CPM
• E)BDI

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Definitions:

African Americans

A racial or ethnic group in the United States with ancestry tracing back to Africa, particularly Sub-Saharan Africa.

White Americans

Refers to residents of the United States who identify as white, encompassing a diverse range of backgrounds, including European descent.

Racial Patterning

The distribution or arrangement of racial or ethnic characteristics in a population or social context.

Group Differences

Variations or disparities in attributes, behaviors, or outcomes observed between distinct categories or clusters of individuals.