Given an Advertising Objective of Achieving Maximum Awareness in an Undifferentiated

question 91

Multiple Choice

Given an advertising objective of achieving maximum awareness in an undifferentiated target market,the strategy should be to maximize:

• A)reach
• B)frequency
• C)GRPs
• D)CPM
• E)CPRP

---

Definitions:

Apples

A type of fruit known for its sweet taste and crisp texture, coming in various colors such as red, green, and yellow.

Diminishing Marginal Utility

The principle that as a person increases consumption of a product, there is a decline in the marginal utility that person derives from consuming each additional unit of that product.

Floor Wax

Floor wax is a cleaning and polishing product used to protect and enhance the appearance of floor surfaces.

Dish Soap

A liquid cleaner designed to break down grease and grime on dishes, allowing for easier washing and cleaning.