Which of the Following Statements About Feature Appeals Is True

question 25

Multiple Choice

Which of the following statements about feature appeals is true?

• A)Feature appeals tend to be very informative and present a number of attributes that can be used as the basis for a rational purchase decision.
• B)Feature appeals are never used for technical and high-involvement products.
• C)Feature appeals can be used for advertising a product but not a service.
• D)Feature appeals never focus on attributes or benefits that are important to consumers.
• E)All of the above statements about feature appeals are true.

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Definitions:

Description

An account or documentation of observed conditions. One basic goal of research is to describe communication phenomena in such a way that others can understand it.

Critical Research

An approach focusing on identifying and challenging underlying assumptions, power structures, and inequalities in societal phenomena.

Induction

Reasoning from observations to a theory that might explain the observations.

Empiricism

The view that knowledge should be based on experience and observation, on empirical as opposed to theoretical knowledge.