Which of the Following Statements Provides a Reason for Why

question 69

Multiple Choice

Which of the following statements provides a reason for why marketers may use emotional appeals?

• A)The favorable feeling created by the appeal may transfer to the brand.
• B)Emotional appeals can create favorable mood states,which make consumers more receptive to an advertising message.
• C)Research has proven that emotional messages are better remembered than non-emotional messages.
• D)Emotional appeals can create feelings or images that are activated when consumers use the brand.
• E)All of the above are reasons why a marketer may use an emotional appeal.

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Definitions:

Odds Ratio

A statistic that quantifies the strength of the association between two events, comparing the odds of an event occurring in one group to the odds of it occurring in another group.

Probability

A mathematical measure of the likelihood that an event will occur, often expressed as a number between 0 and 1.

Dependent Variable

A variable in an experiment or study that is dependent on other variables, typically the outcome or effect being measured.

Indicator Variable

A binary variable that takes the value of 1 if a certain condition is true and 0 if it is false, used in statistical analysis.