An Ad for Novell Solutions Targeted to Businesspeople Was Headlined,"ERP

question 23

Multiple Choice

An ad for Novell solutions targeted to businesspeople was headlined,"ERP: Sound made by CIO when people see data they shouldn't." The executive in the ad has a distressed,almost fearful look on his face.Which execution technique used to create this ad?

• A)a problem-solution execution
• B)slice-of-death advertising
• C)slice-of-life advertising
• D)a response-stimuli execution
• E)informational advertising

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Definitions:

ATC

Average Total Cost, which is the sum of all production costs divided by the quantity of output produced.

MC

Marginal Cost, the change in total production cost that comes from making or producing one additional unit.

AFC

AFC, or Average Fixed Cost, is the total fixed costs of production divided by the quantity of output produced.

Output

The total amount of goods or services produced by a company, industry, or economy within a specified period.