From the Perspective of a Product Manager,a Commercial Is Likely

question 97

Multiple Choice

From the perspective of a product manager,a commercial is likely to be judged as creative if it:

• A)is novel and innovative
• B)has a high level of artistic or aesthetic value
• C)communicates the message clearly and leaves favorable impressions among the target audience
• D)wins creative awards
• E)is unlike anything currently in the marketplace

---

Definitions:

Price Elasticity

A measure indicating the extent to which the demand for a merchandise changes following a price adjustment.

Short Run

A period in economics during which at least one input is fixed and cannot be changed by the firm.

Long Run

A period in which all factors of production and costs are variable and companies can enter or exit an industry.

Demand

The quantity of a product or service that consumers are willing and able to purchase at various price levels at a given time.