A Study by Elizabeth Hirschman Examined the Perceptions of Individuals

question 96

Multiple Choice

A study by Elizabeth Hirschman examined the perceptions of individuals involved in the creation and production of television commercials and found:

• A)product managers view advertising from an aesthetic perspective
• B)product managers and account executives both view advertising as a promotional tool whose primary purpose is to communicate favorable impressions about a brand
• C)art directors and copywriters view advertising primarily as a promotional tool whose primary function is to communicate information
• D)brand managers prefer creative commercials that take risks
• E)art directors and copywriters evaluate advertising on the basis of how well it fulfilled preset communications objectives

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Definitions:

Caribbean Region

A geographical area comprising the Caribbean Sea, its islands (including the West Indies), and the surrounding coasts located southeast of the Gulf of Mexico and the North American mainland.

Caribbean Plate

A mostly oceanic tectonic plate underlying Central America and the Caribbean Sea off the north coast of South America.

Transform Fault

A type of fault where two tectonic plates slide past each other horizontally, often associated with earthquakes.

Subduction Zone

A geological region where one tectonic plate slides underneath another, often leading to volcanic activity and earthquakes.