Which of the Following Statements About the Use of Creativity

question 86

Multiple Choice

Which of the following statements about the use of creativity in an advertising campaign is true?

• A)Because most advertising is creative,creativity is not nearly enough to break through the clutter.
• B)Creative advertising always has a positive impact on sales.
• C)Creative advertising that is not relevant to the target audience may have a greater impact than advertising that is relevant.
• D)The nature of advertising requires that everyone involved in the promotional planning process engage in creative thinking.
• E)Users of creative advertising can avoid using big ideas and unique selling propositions in their advertising campaigns.

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Definitions:

Cost And Benefits

An analysis technique used to evaluate the overall gains and expenses associated with a particular action or decision.

Secondary Effects

Unintended consequences or outcomes that occur as a result of a primary action, often overlooked in initial planning or analysis.

Property Rights

are the legal rights to possess, use, and dispose of assets, including real property and intellectual property.

Polluters

Entities, typically businesses or individuals, that introduce contaminants or pollution into the environment.