Is the Largest Airline in the Far East

question 87

Multiple Choice

is the largest airline in the Far East.It ads focus on the Japanese hospitality that is offered on its planes-everything from elegant tableware to the finest in Far Eastern cuisine.If comfort and fine food is important to you when you travel,then you should think of ANA next time you are booking a flight to Asia.This development of a strong,memorable identity for ANA is an example of:

• A)a universal selling proposition
• B)image advertising
• C)inherent drama
• D)attribute-based positioning
• E)refutational appeal

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Definitions:

Retrieval

The process of getting something back, or accessing information stored in the memory.

Spatial Location

The specific position or area within a three-dimensional space where an object or person is located.

Primacy Effect

the tendency to remember information that comes first in a list better than information that comes later.

Recency Effect

A memory phenomenon where the most recently presented items or experiences are more likely to be remembered than those presented earlier.