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According to the universal advertising standards of the D'Arcy,Masius Benton & Bowles agency,creative and effective advertising:
Q27: Which of the following indices reflects a
Q29: Which of the following statements about commercial
Q29: Which of the following statements about reach
Q30: Which of the following statements describes a
Q63: ,a media planner obtains the following results:
Q86: Aleve ran a series of ads showing
Q95: When marketers develop an advertising message,one of
Q106: _ are secondary headlines that usually appear
Q125: The New York Times and The Christian
Q140: Newspapers generally offer more _ than any