A Typical Copy Platform Does NOT Contain

question 32

Multiple Choice

A typical copy platform does NOT contain:

• A)the basic problem to be addressed by the advertising
• B)advertising and communication objectives
• C)the major selling idea
• D)a creative strategy statement
• E)media goals and objectives

---

Definitions:

Clayton Act

A U.S. antitrust law aimed at increasing economic competition and preventing anti-competitive practices in their incipiency.

Interlocking Directorates

The practice where members of the board of directors of one company serve on the boards of one or more other companies.

Price Discrimination

A strategy in pricing where the same or nearly identical products or services are offered at varying prices by the same vendor across various markets.

Sherman Antitrust Act

A landmark federal statute in the United States passed in 1890 that prohibits certain business activities that federal government regulators deem to be anti-competitive.