Determining a Target Market's Present Level of Awareness,knowledge and Liking

question 13

Multiple Choice

Determining a target market's present level of awareness,knowledge and liking toward a product often requires the taking of _____ measures.

• A)benchmark
• B)sales interval
• C)qualitative awareness
• D)quantitative awareness
• E)reach and frequency

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Definitions:

Critical Periods

Limited windows of time during development when the organism is particularly susceptible to certain stimuli, which can have long-lasting effects on its abilities.

Intuition

The capacity to grasp something naturally, without relying on deliberate thought.

Undramatically

In a manner that lacks excitement, drama, or noticeable impact.

Belief Perseverance

The tendency to maintain one’s beliefs even in the face of evidence that contradicts them.