An Airline Company Set the Following Objective for Its New

question 95

Multiple Choice

An airline company set the following objective for its new advertising campaign: "To increase the percentage of consumers who know our fares are lower than the competitors' from 55 percent to 75 percent over the next six months." Using the criteria associated DAGMAR approach to setting objective,what is wrong with this objective?

• A)It is not a concrete statement of what message the airline wants to communicate.
• B)It does not contain a benchmark measure and statement of the degree of change sought.
• C)It does not specify a specific time period for accomplishing the objective.
• D)It does not specify a well-defined target audience.
• E)Nothing is wrong with this objective;it satisfies all of the criteria specified in the DAGMAR model.

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Definitions:

Members-only Agreements

Contracts or arrangements between organizations, particularly unions, and their members, which specify terms, benefits, and conditions exclusive to the membership.

Nonmajority Union

A labor union that represents a portion, but not the majority, of employees in a workplace, often lacking collective bargaining rights.

Just Cause Dismissal

Termination of employment based on a legitimate and substantial reason as defined by law or contract.

U.S. Labor Law

Legislation and regulations governing the relationship between workers, their unions, and employers within the United States, including rights to organize and bargain collectively.