Which of the Following Statements About Communications Objectives Is True

question 56

Multiple Choice

Which of the following statements about communications objectives is true?

• A)It is easy to translate sales goals into communications objectives.
• B)It can be difficult to determine the relationship between communications objectives and sales performance.
• C)Communications objectives cannot serve as operational guidelines to the planning,execution,and evaluation of the promotional program.
• D)Marketing managers do not recognize the value of setting communications objectives.
• E)There are precise formulas to use when translating sales goals into specific communications objectives.

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Definitions:

Isocost Line

A graph that shows all possible combinations of inputs that can be purchased with a given total cost.

Price of Capital

The cost of using capital resources, such as equipment or buildings, often reflected in interest rates or rental prices.

Price of Labor

The wage rate or compensation given to workers for their labor, typically expressed per hour or year.

Isocost Line

A graphical representation in economics showing all combinations of inputs that have the same total cost.