Which of the Following Statements Describes a Good Reason for Using

question 81

Multiple Choice

Which of the following statements describes a good reason for using celebrities in ads and having them endorse a company's product or service?

• A)Celebrities cannot draw attention to advertising messages in a cluttered media environment.
• B)The respect,popularity or admiration a celebrity enjoys may carry over to the product she or he endorses.
• C)Celebrities may be unable to enhance the target audience's perceptions of the products' image or performance.
• D)Consumers may focus attention on the celebrity and not attend to the product and advertising message.
• E)The celebrity may be overexposed and not have the recognizability that is desired.

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Definitions:

Naturally Produced

Items or substances that occur in nature without human intervention, often implying organic or not synthetically made.

Cystitis

Inflammation of the urinary bladder caused by infection.

Urethral Irritation

Discomfort, pain, or burning sensation in the urethra, often caused by infection, injury, or irritation.

Kidney Stones

Hard, crystalline mineral material formed within the kidney or urinary tract.