Which of the Following Statements Does NOT Describe an Implication

question 112

Multiple Choice

Which of the following statements does NOT describe an implication of McCracken's meaning transfer model for companies selecting a celebrity endorser?

• A)The company must first decide on the image or symbolic meaning that it wants to project to the target audience for its company and/or brand.
• B)Companies must determine which celebrity best represents the image they want to project for their company and/or brand.
• C)Advertising campaigns must be designed that can effectively transfer the image of the celebrity to the company and/or brand.
• D)The popularity of a celebrity is a critical factor in choosing a celebrity endorser.
• E)Marketing research may be needed to determine consumers' perceptions of the meaning of celebrities who may be used to endorse a company and/or brand.