The _____ Is a Planning Tool That Can Be Used

question 80

Multiple Choice

The _____ is a planning tool that can be used by marketers to consider how controllable elements of the communications process interact with the consumers' response process.

• A)dissonance/attribution model
• B)persuasion matrix
• C)AIDA model
• D)response model
• E)elaboration likelihood model (ELM)

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Definitions:

Indirect Approach

A communication method where the main point or message is not presented immediately but rather introduced through explanations or supporting details first.

Recommendation Sources

Refers to origins or providers from which suggestions or advice can be obtained, typically used in decision-making processes.

Sincere Apology

An honest expression of regret for wrongdoing, aiming to mend relationships and accept responsibility for actions.

Recommendation

A suggestion or advice given based on analysis or expertise, aimed at guiding decisions or actions.