Before Deciding to Use a Fear-Appeal Message Strategy,an Advertiser Should

question 60

Multiple Choice

Before deciding to use a fear-appeal message strategy,an advertiser should consider what level of fear to use in the message because:

• A)fear appeals have both facilitating and inhibiting effects
• B)defensive reactions such as tuning out a message or perceiving it selectively may occur if the level of fear is high
• C)the message recipient may not be motivated to act to resolve the threat if the level of fear is too low
• D)a low to medium level of fear can attract attention and interest and may motivate the receiver to act to resolve the threat
• E)all of the above are true

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Definitions:

Exporting

The act of selling goods or services produced in one country to buyers in other countries.

Direct Investment

The purchase or acquisition of a controlling interest in foreign business enterprises.

Direct Investment

The purchase or acquisition of a controlling interest in foreign business enterprises, leading to influence or management rights.

Joint Venture

A global market-entry strategy in which a foreign company and a local firm invest together to create a local business in order to share ownership, control, and profits of the new company.