The Best Way to Reach a Narrowly Defined Group of Customers

question 4

Multiple Choice

The best way to reach a narrowly defined group of customers or market niche is through:

• A)television advertising and billboards
• B)personal selling and targeted direct mail
• C)targeted direct mail and radio advertising
• D)any form of broadcast media
• E)transit advertising,billboards,and ads with pithy headlines

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Definitions:

Proportion

A part, share, or number considered in comparative relation to a whole.

Sales

Income received from selling goods or services over a period of time.

Direct Expenses

Costs that can be directly traced to a specific cost object, such as a product, department, or project.

Joint Benefit

The advantages or profits derived from a venture, project, or activity that are shared by all participating parties.