Which Category of Cognitive Responses Includes a Message Recipient's Reactions

question 36

Multiple Choice

Which category of cognitive responses includes a message recipient's reactions to factors such as the creativity of an ad,the quality of the visual effects,colors,voice tones,and the like?

• A)counterarguments
• B)support arguments
• C)source derogations
• D)ad execution-related thoughts
• E)attitude toward the brand

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Definitions:

Dendrites

The branched extensions of a neuron that receive signals from other neurons.

Sensory System

The part of the nervous system responsible for processing sensory information received from the environment.

Stimulus

Any event or situation that evokes a response from an organism.

Birthweight

The weight of a baby at the time of its birth, used as an important indicator of newborn health and developmental prospects.