Yonique Was a Beverage Made from Yogurt

question 114

Multiple Choice

Yonique was a beverage made from yogurt.It was similar in consistency to a milkshake,but made with yogurt instead of milk.Even though its manufacturer tried to use marketer-induced problem recognition,the product failed in large measure because:

• A)consumers did not see a need for the product
• B)the product was not homogeneous
• C)marketers cannot induce problem recognition
• D)consumers do not engage in novelty-seeking behavior
• E)problem recognition does not occur with new products

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Definitions:

John Reed

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