For Which of the Following Situations Is a Consumer's Purchase

question 71

Multiple Choice

For which of the following situations is a consumer's purchase behavior most likely to be characterized by extended problem solving?

• A)the purchase of laundry detergent
• B)the purchase of a new pair of running shoes by a consumer who runs regularly
• C)the purchase of a new set of skis by an avid skier
• D)the selection of a restaurant for lunch with friends
• E)the first time purchase of a personal computer by someone with no prior knowledge of PCs