_____ Should Be the Guiding Force for Development of the Overall

question 103

Multiple Choice

_____ should be the guiding force for development of the overall marketing communications strategy and of objectives for each element of the promotional mix.

• A)Communication objectives
• B)Sales objectives
• C)Marketing objectives
• D)Promotional objectives
• E)All of the above

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Definitions:

Intersexuality

A term used to describe a variety of conditions where a person is born with reproductive or sexual anatomy that doesn’t seem to fit the typical definitions of female or male.

Down Syndrome

A genetic disorder caused by the presence of all or part of a third copy of chromosome 21.

Turner Syndrome

A genetic disorder affecting females, characterized by the absence of all or part of one X chromosome.

Androgen Insensitivity

A genetic condition where a person who is genetically male (XY chromosome) is resistant to male hormones (androgens), leading to the development of female physical traits.