The Increased Usage of Relationship Marketing Is Due to the Fact

question 21

Multiple Choice

The increased usage of relationship marketing is due to the fact:

• A)customers have become less demanding
• B)customers want products and services that are mass-produced rather than tailored to their specific needs and wants
• C)retaining customers is generally more cost effective than acquiring new ones
• D)it is very costly to prevent customer defections
• E)most international customers already use relationship marketing

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Definitions:

Organizational Hierarchy

A structured arrangement in organizations that ranks positions from highest to lowest, based on authority and responsibility.

Participative Teams

Groups that engage all members in decision-making processes, fostering a sense of ownership and collaboration.

Parallel Learning Structure

A system within an organization that operates alongside the formal organizational structure, designed to facilitate learning and innovation without disrupting the main workflow.

Appreciative Inquiry

A management approach that focuses on identifying and building on an organization's strengths and successes to improve performance.