With Changes in Technology,many Markets Are Becoming Increasingly Fragmented

question 33

Multiple Choice

With changes in technology,many markets are becoming increasingly fragmented.In response,marketers are moving away from mass marketing and engaging in:

• A)mass media communication
• B)mass customization
• C)micromarketing
• D)interactive marketing
• E)relationship management See IMC Perspective 1-1.

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Definitions:

Negative Consequence

An unfavorable outcome or penalty that results from an action or condition.

College Students

Individuals enrolled in higher education institutions, often pursuing undergraduate or graduate degrees.

Binge-Drinking

The consumption of an excessive amount of alcohol in a short period of time, typically defined as five or more drinks for men, and four or more for women, in about two hours.

Negative Consequence

An unpleasant outcome resulting from an action, which is often used as a form of punishment or deterrent.