Identify the Correct Statement About Organizational Marketing

question 49

Multiple Choice

Identify the correct statement about organizational marketing.

• A)Industrial products are normally less complex than consumer products.
• B)Industrial companies are more likely to be customer focused rather than product focused.
• C)Organizational marketing is also known as B-to-B marketing.
• D)Most of the industrial marketers advertise on television.

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Definitions:

Vertical Merger

A merger between companies when one is a supplier or a customer of the other.

Horizontal Merger

A merger between companies in the same line of business, usually as competitors.

Tender Offer

An offer to purchase some or all of shareholders' shares in a corporation at a specific price for a certain period.

Equity Carve-out

A corporate strategy where a company creates a new, independent company by selling or distributing new shares of its existing business.