Which of the Following Statements Is True About Mass Media

question 71

Multiple Choice

Which of the following statements is true about mass media?

• A)Personal channels of communication are often called mass media.
• B)Television advertising is an example of mass media.
• C)Sales force is a communication channel included in mass media.
• D)B-to-B companies spend a higher percentage on mass media than consumer-product companies.

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Definitions:

Correlation Coefficient

A numerical index that determines both the magnitude and orientation of a linear correlation between two variables, which can vary between -1 and 1.

Variables

Elements, features, or factors that are likely to vary or change among subjects in a study or a population.

Spearman Rank

An assessment of rank correlation using a non-parametric approach that evaluates the extent to which a monotonic function can accurately describe the relationship between two variables.

Correlation Coefficient

A statistical measure that calculates the strength and direction of a linear relationship between two variables, ranging from -1 to 1.