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Procter & Gamble Ran a Repeat-Purchase-Oriented Promotion for Its Pampers

question 71

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Procter & Gamble ran a repeat-purchase-oriented promotion for its Pampers brand of disposable diapers,where parents obtained points from each purchase redeemable for Fisher-Price toys.This is an example of:


Definitions:

Newman Projection

A method of depicting the stereochemistry of a molecule by looking along a carbon-carbon bond axis, showing how substituents are spatially related.

C3-C4 Bond

The covalent bond between the third and fourth carbon atoms in an organic molecule.

Newman Projection

A method of representing the spatial arrangement of atoms in a molecule, visualizing the conformation of a chemical bond from front to back.

C2-C3 Bond

The chemical bond between the second and third carbon atoms in an organic molecule, critical in determining the molecule's shape and reactivity.

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