Identify the Multiple Channel System in Which Channel Members Perform

question 8

Multiple Choice

Identify the multiple channel system in which channel members perform complementary functions,often for the same customer thereby allowing for specialization and better levels of performance.

• A)direct marketing system
• B)hybrid system
• C)vertical system
• D)horizontal system

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Definitions:

Heavy Advertising

A marketing strategy involving a high frequency or high volume of advertisements over a period to increase product or brand visibility.

Mass Media

Channels that are ideal for reaching large numbers of anonymous audience members; include national newspapers, magazines, radio, and television.

Advertising Channel

A medium through which an advertising message is transmitted to its intended audience, such as television, radio, internet, etc.

Media Mix

The combination of the media used and the frequency of advertising in each medium.