Identify the Correct Statement About the CRM-Based Marketing System

question 22

Multiple Choice

Identify the correct statement about the CRM-based marketing system.

• A)The acquisition rate is the percentage of customers in group that were obtained at the same time who are still customers.
• B)Share of wallet indicates what percent of all purchase value in the category is your brand.
• C)The survival rate is the probability of a customer being active or purchasing in a given time frame.
• D)The lifetime duration is the percentage of customers who return who had previously defected.

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Definitions:

Future Sales

The anticipated revenue from goods or services that will be sold in a future period, often based on contracts, orders, or market analysis.

Null Hypothesis

A default assumption that no difference or effect exists among groups being studied or variables being tested.

Test Statistic

A numerical value calculated from sample data, used in statistical hypothesis testing to determine the likelihood of a hypothesis.