Which Tool of Influence Is Being Used When a Salesperson

question 1

Multiple Choice

Which tool of influence is being used when a salesperson gives someone a gift with the hope that the person will purchase something? 

• A) reciprocation 
• B) commitment and consistency 
• C) social proof 
• D) authority 
• E) scarcity

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Definitions:

Neuromarketing

A field of marketing that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli, using neuroscience technology.

Psychophysics

The branch of psychology that studies the relationships between physical stimuli and the sensations and perceptions they produce.

Sense of Touch

The ability to perceive the world around us through physical contact, one of the five major senses.

Sensory Receptor

Specialized cells or groups of cells that detect and respond to environmental stimuli, such as light, sound, or touch.