Laddering Is a Marketing Research Technique That Has Been Developed

question 30

Multiple Choice

Laddering is a marketing research technique that has been developed to identify links between _____.

• A) attributes, consumers, and values 
• B) attitudes, consumers, and values 
• C) attributes, consequences, and variables 
• D) attributes, consequences, and values 
• E) attitudes, consequences, and values

---

Definitions:

Vestibulocochlear Nerve

Nerve formed by the cochlear and vestibular nerves; extends to the brain.

Hyperopia

A condition, also known as farsightedness, where distant objects can be seen clearly while close ones appear blurry.

Convex Lenses

Optical lenses that curve outward, capable of bending light rays to converge at a focal point, often used in magnifying glasses.

"Minus" Lenses

Eyeglass lenses designed to correct myopia (nearsightedness) by diverging light rays before they reach the eye.